Terms of Service

Parcha Lab designs, writes, builds, launches, and runs small business websites. What your project includes is set by the plan and quote you accept. Complete covers up to 8 pages plus the booking, payments, and scheduling engines. Essential is defined precisely below so “up to 5 pages” never has to be guessed at.

Essential covers up to 5 core static pages. A page is one distinct visitor-facing page with its own purpose and URL, such as Home, Services, About, Gallery or Work, and Contact. A separate service, location, campaign, or landing-page URL uses one of the five; sections, forms, pop-ups, navigation, headers, footers, sitemap.xml, and robots.txt do not each count as another page. Essential includes English or Spanish; with the $100 bilingual add-on, the same selected up-to-5-page structure is published in both languages, and a translated mirror does not use another page slot.

The Essential build includes custom design and copy based on the business information you provide, placement of supplied photos, a text-based logo if needed, responsive mobile presentation, performance-focused static hosting, and the simple calls to action and connections named in the quote. One contact, quote, or visitor-intake form may be embedded on an included page. It emails the configured inbox and keeps a sanitized private backup; automatic SMS or WhatsApp delivery is not included.

The Essential SEO Foundation is applied across the included pages: titles and descriptions, supported business or service structured data, sitemap.xml, robots.txt, Google Search Console setup and sitemap submission, and social-sharing metadata. It is a technical foundation, not a promise of rankings, traffic, leads, or an indexing date. Ongoing SEO campaigns, monthly content, blogs, rank tracking, link building, and extra service or location landing pages are outside the plan unless the quote names them.

When your site needs one, Essential includes at no extra cost one display-only iCal availability calendar as a section inside an included page. You provide usable feed URLs you are authorized to share, such as Airbnb, Vrbo, or a personal calendar. It does not take bookings or payments, send guest messages, manage channels, or promise real-time synchronization; refresh timing and availability accuracy depend on the third-party providers and their feeds.

Anything not listed in your quote is not included. If you ask for something outside the scope, we say so plainly and quote it separately before any work starts and before anything costs money.

$0 to start. From one locked research set for your business, Parcha generates and reviews ten directions internally. We then show you one limited homepage sample with exactly three protected styles at a private parchalab.com/p/… link. You may view all three; viewing does not select one. Safe interactions intentionally included in the sample may work, but this is not a full website and no files are handed over. One free sample per business. If none is right, you owe nothing and nothing further happens.

50% to build. If one style is right, you record it through Choose this style, confirmation, and Submit my choice. Only that explicit submission records one direction. You then sign the agreement and pay half the plan price ($247.50 on Essential, $397.50 on Complete). Your card is saved at this payment for the recurring items you approved. Once the full build begins, this payment is earned: it pays for the build work.

The balance, and the 30-day rule. The remaining 50% is due when you approve the finished site, and in any case no later than 30 days after we deliver your full draft, whichever comes first. Not responding does not postpone the balance, but a due date or payment never approves a design. The included revision round closes 30 days after full-draft delivery; silence never approves a design, and later changes are quoted before they cost anything.

Launch. In your private review, you approve the exact current design by entering your full name, checking the approval statement, and pressing the approval button. We queue launch only after that approval and the matching final payment have both been recorded. We connect your domain and mark the site live only after deployment succeeds. No site files are delivered before final payment.

How to pay. Card, Apple Pay, or Google Pay through Stripe, by secure link, with automatic receipts. Prices do not include any applicable taxes, which are itemized on the invoice if they apply. The one exception is a domain we register for you: that yearly price already includes any tax that applies to it.

A revision round is one consolidated set of feedback on the full draft, however many notes it contains. Send it within 30 days after full-draft delivery. Essential includes 1 round; Complete includes 2. If that window closes without a submitted batch, the included round closes; silence does not approve the design, forgive a balance, or authorize launch.

A round covers wording changes, photo swaps, color and spacing adjustments, reordering sections, and fixing facts. A round is not redesigning an already approved page from scratch, switching to a different visual direction, or adding features that were not in your quote. Those are new work, quoted separately, and we tell you before anything costs money.

The revision window and the balance obligation are separate. Reaching the balance due date never approves a design, but an unused included round still closes 30 days after full-draft delivery. Later changes are new work, quoted before they cost anything.

Approval happens only when you affirmatively approve the exact current design in your private review. Paying the balance or reaching the 30-day due date may satisfy or trigger the money obligation, but neither one approves a design. We queue launch only after exact approval and settled final payment, and mark the site live only after deployment succeeds.

For 30 days from launch we fix anything broken at no charge: bugs, typos, layout problems on real devices, forms not sending, links going nowhere. The window covers defects in what we built. It does not cover new features, new pages, or content changes.

After the window the site keeps running as built. Content changes follow the edit pricing below, and anything bigger is quoted when you want it.

An edit request is one consolidated batch of content updates to pages we already built for you, sent in digital form (typed text or a file, never paper or photos of paper), touching up to 2 pages and taking up to 30 minutes of our work. Text, prices, hours, menu items, staff names, and photo swaps all fit, and several of them in one message is still one request.

When something is bigger than 30 minutes, such as a full menu retyped from scratch or a whole price list rebuilt, we tell you before we start and quote it. We never do the larger work first and bill you after.

Never included in an edit request, at any allowance: new pages, new sections, new features, design changes, or integrations. Those are always quoted before anything costs money.

With the Care Plan (Essential): 1 edit request per month included, handled within 1 week, and extra requests are $35 each while the plan is active, by payment link, never charged automatically. With the engine service (Complete): 2 edit requests per month included, under the same definition, handled within 1 week. Without either: $75 per request, handled within 2 weeks. These prices are public on our pricing page.

The Care Plan is 1 content-edit request per month, priority handling (1 week instead of 2), and an annual freshness check of the whole site, at $15/month or $99/year.

Fair use, stated plainly. Your allowance is one edit request per calendar month. It does not roll over and cannot be borrowed forward: a quiet month is simply a quiet month, and a busy month uses the extra-request price below rather than next month's request. The allowance is for keeping a finished site current, not a way to build a site in installments: if a run of requests adds up to a new section, a new page, or a redesign, we say so before doing any of it and quote that work on its own.

Beyond your allowance, extra edit requests are $35 each while your plan is active, on the same 1-week turnaround. Nothing is ever charged automatically: we send you a payment link, and the work starts when you tap it. If you do nothing, nothing happens and nothing is billed.

Every Essential purchase includes the first year of the Care Plan at no charge, set up on the card saved at your start payment. Nothing is charged during that year, and extra requests are only ever charged through a payment link you choose to tap.

Around the end of that included year it continues automatically at $99/year unless you cancel. You can switch to $15/month, change your card, or cancel at any time in Stripe’s secure billing portal. Portal session links expire for security, so ask us for a fresh link whenever you need one.

Canceling the Care Plan never affects your website in any way. If you would rather not have it at all, you can decline it at signing and nothing is ever set up.

When you cancel, the Care Plan stays active through the end of the period you have already paid for, and customer cancellation does not refund that period. You are not cut off on the day you cancel: every benefit continues to the last day of that paid period, and the plan then ends with no further charge. On $99/year that means the remainder of that paid year; on $15/month, the remainder of that paid month. Canceling during your included first year means nothing was ever charged, so there is nothing to refund, and the plan runs to the end of that included year. If Parcha cannot provide the recurring service through that date, we refund the prepaid undelivered remainder under the termination section.

Complete sites do not need the Care Plan: the engine service already includes 2 edit requests per month.

You provide the facts of your business (hours, prices, services, license numbers, names), whatever photos you have, your logo if you have one, access to your domain registrar when it is time to connect, and, if you take the Chat add-on, the materials for its approved local FAQ entries in digital form.

You confirm that you have the right to use everything you send us (photos, text, logos) and that the business information you give us is accurate. We build from what you give us. If information you provided turns out wrong, correcting it after your rounds are used is a normal edit request, not a defect.

Timeline honesty in both directions: our estimates assume you reply to review requests within a few days. Nearly every project that runs long is waiting on feedback, and the 30-day balance rule is the floor under that wait.

If it is your own domain at your own registrar, it is registered in your name and stays there. We never take ownership of it, and you can point it wherever you want, whenever you want. You pay that registrar its yearly fee (typically $10 to $20) directly to them.

New-domain registration is active: you may request a new .com in your private paid intake even if you already own another domain. The exact person or organization you approve there is always submitted as the registrant (never a Parcha Lab account default, and Parcha Lab paying for the registration never changes who is named) and becomes the Registered Name Holder only after Cloudflare confirms the successful registration. The registration remains in Parcha Lab’s Cloudflare account, which you do not own or control. You authorize Parcha Lab to manage billing, DNS, renewal, and registrar actions. The first year is included with your site at no extra charge. Starting in year two, it renews automatically through a separate Stripe subscription at $20 per year, tax included, independently of the Care Plan. The Stripe charge is scheduled about 60 days before the provider’s listed expiry date. Cloudflare may charge Parcha Lab up to 30 days before expiry when auto-renew is on, so the earlier customer charge leaves about 30 days for Stripe retries and for us to turn auto-renew off before Cloudflare’s charge window if the renewal remains unpaid.

Inside your private paid intake, you separately confirm the exact domain and registrant, authorize the applicable Cloudflare registration terms and Parcha’s account-management role, and approve the immediate nonrefundable purchase. Changing to another name after an accepted purchase costs $25, tax included. You provide an accurate legal name, address, phone, and verified purchase email, keep them current, and promptly complete any verification requested by Cloudflare, the registry, or ICANN. Missing required verification can suspend the domain.

A Cloudflare account move and a transfer to another registrar are different processes. Basic handoff is free from Parcha Lab: where available, we initiate the account move or unlock the domain and provide the authorization/EPP code plus standard instructions. A new domain is generally restricted from transfer to another registrar for 60 days, and provider rules control whether and when an account move is available. Optional white-glove transfer coordination and DNS-continuity help costs $50 and is never required to receive basic handoff; the receiving provider may charge its own fee. We keep renewal active until the provider confirms the requested move or transfer completed, then stop Parcha Lab’s renewal. If you instead cancel or do not pay renewal, the registration normally works until its listed expiry; at or after expiry the site and domain email may stop and the registry may eventually release the name.

Your materials, meaning the photos, logo, and business information you provide, remain yours. Providing them gives us permission to use them to build and run your site.

Everything Parcha Lab creates and uses to deliver the service (the design, the code, the written copy, the source repositories, and the tools, templates, and systems used to build and operate the site) is and remains Parcha Lab's property. The website is provided to you as a running service on infrastructure we manage.

Leaving, in either direction. Once your site is fully paid and launched, if this arrangement later ends for any reason, you receive a complete copy of your site's published files (the pages as a visitor's browser sees them), your original materials (photos and logo), and a one-page plain-English guide for putting that copy on a free host, together with a license to keep using those files for your business. Source repositories, build tooling, engine software, and credentials are not part of any handover.

Your pages run on infrastructure we manage. Static hosting carries no monthly charge under these terms, on either plan. On Complete, the monthly fee is for the live engines we run, not for the pages.

Either of us can end this agreement at any time. Before launch, if we are the ones ending it, we refund every payment for work not yet delivered. After launch, any running service (the Care Plan, the engine service, or Chat) continues to the end of the period already paid for and then ends. Customer cancellation does not refund that paid period; if Parcha cannot keep a prepaid recurring service running through its paid date, we refund the proportional prepaid remainder we cannot deliver.

If we are the ones ending the arrangement, you receive written notice first (60 days for sites with the engine service, 30 days for everything else), and either way you leave with the copy of your published files described in the ownership section above.

On Complete, the booking, payments, and scheduling engines are Parcha Lab software provided to you as a running service, billed at $49/month or $490/year starting the day your site launches. The fee covers uptime, monitoring, calendar syncing, collision checks inside your own booking engine (outside platforms publish their calendars on their own schedule, which we sync as often as each allows), the owner dashboard, and 2 content-edit requests per month.

Your booking data lives in your own accounts. The engines are built so reservations are recorded on your own calendar, confirmations are emailed to you and your customer in real time, and customer payments land in your own payment account. Our systems store engine configuration only (services, durations, hours, prices, slot rules, capacity, calendar identifiers) and hold your calendar connection credential encrypted, as a conduit. We do not keep a database of your customers.

If a payment fails, Stripe retries automatically and emails you, and your website stays fully online throughout. If payments keep failing, the engines are paused while every other page keeps working. If the account stays unpaid for about 30 days, the engine service ends. Reactivating costs nothing extra: pay the outstanding balance and it switches back on.

You can switch between monthly and annual, update your card, or cancel at any time from your Stripe billing portal. Cancellation takes effect at the end of the period you have paid for. On any exit the live engine service ends, your pages stay up, your booking data is already in your own accounts, and the engine software itself is not part of any handover.

Your business email provider and operational tools connected to your site (calendars, payment processors, booking services, POS systems) are accounts in your name with fees you pay directly to those providers unless your quote says otherwise. We connect them where your quote includes that work, but we do not own those accounts.

New-domain registration is active: if you request it, the exact person or organization you approve is always submitted as registrant and becomes the Registered Name Holder only after Cloudflare confirms registration. The registration remains in Parcha Lab’s Cloudflare account, which you do not own or control, while Parcha Lab manages billing, DNS, renewal, and registrar actions as your authorized manager. The included first year, separate $20/year renewal from year two, $25 replacement cost, free basic handoff, optional $50 white-glove transfer service, verification duties, and lapse terms are stated in the ownership section above.

Payments from your customers flow to accounts in your name, never through ours.

To deliver, support, secure, measure, and improve Parcha services, we consolidate in Parcha One all service, project, customer-flow, traffic, support, payment-result, provider, security, and operational signals we lawfully receive or generate. For active Chat, that includes each accepted visitor prompt, the answer or resting/error response returned, and limited request/delivery outcome metadata. Answers are generated by our AI provider, DeepSeek, grounded only in the business’s approved facts; off-topic or uncovered questions rest with a WhatsApp handoff. Message content is encrypted at rest, has no attached IP, cookie, name, email, or phone field, and is deleted from the active database within 90 days or sooner after a valid scoped request. It is not sold, given to data brokers, or used for third-party advertising. The Privacy Policy states access, backup delay, and retention.

The Chat add-on costs $250 one-time preparation plus $39/month while active. Wiring it into the site is free. It includes 2,000 messages per month and 2 knowledge updates per year for as long as the chat service is active.

What happens when the 2,000 messages run out, and what it costs: nothing, unless you choose otherwise. At the 2,000th message of a calendar month we email you a payment link to add 500 more messages for $10, while the chat keeps answering through a short 500-message grace; after the grace it rests and shows a polite note pointing your visitors to your WhatsApp, so a customer arriving after the limit reaches a person instead of a dead end. Purchased messages take effect as soon as that link is paid. That top-up is optional and is charged only if you choose to pay the link: we do not automatically bill your card for extra messages, we do not charge overage, and no top-up renews itself. If you do nothing, the chat simply stays resting and your included 2,000 messages resume at no charge on the 1st of the following month. Purchased messages apply only to the calendar month in which they are bought and do not carry over.

It answers only from the approved business facts prepared from the digital materials you provide: an exact approved FAQ entry answers directly, and anything else is generated by our AI provider under instructions that forbid going beyond those facts. We organize and load them; we do not transcribe paper or invent answers your materials do not cover. When we prepare the entries, personal data in source examples (customer names, contact details, message threads) is removed where practical.

The chat does not ask for personal details, but a visitor may type them. Each accepted prompt and the answer, rest, or error response returned is encrypted in Parcha One for up to 90 days. To generate an answer, the accepted prompt, recent chat turns, and your approved facts are processed by DeepSeek (see the Privacy Policy’s processors list). A question outside your approved facts receives the resting message and your WhatsApp handoff.

Answers can still be incomplete, imperfect, or outdated. The chat is a convenience for general business information, not professional advice, and keeping its approved source entries current is your side of keeping it accurate.

Either of us can end the monthly chat service with 30 days notice, after which the chat is removed from the site.

You will not use the site for unlawful content or ask us to build deceptive material (fake reviews, impersonation, misleading claims). You will not scrape, overload, or attempt to break the systems we run for you or for anyone else.

We will not publish your project in our portfolio without asking you first, and anything you tell us about your business stays between us except what the site itself makes public.

If the balance remains unpaid past its due date, the project is paused until it is paid. If it remains unpaid 60 days past its due date, we may treat the project as abandoned, and payments already made stay earned.

If you believe a charge is wrong, write to us before disputing it with your bank. Almost everything is faster to fix directly, and we would rather fix it than argue about it.

We build carefully and fix defects during the fix window, but a website's business results depend on many things outside anyone's control, and we make no promises about them. Beyond the 30-day fix window, the site is provided as-is.

Our total liability under these terms is capped at the amount you actually paid us. Neither of us is responsible for indirect losses (lost profits, data lost at third parties, downtime caused by providers we do not control such as registrars, hosting networks, or outages of power or internet service). Nothing here limits liability that cannot legally be limited.

These terms are governed by the laws of the Commonwealth of Puerto Rico. If one clause turns out unenforceable, the rest still stands.

We may update this page as the service changes, and the date at the top always reflects the current version.

The agreement you sign is revision-pinned. The signing page always shows one exact revision of the document, and your signature can only ever attach to that exact revision: if the text changes while your tab is open, the page refuses the stale signature and asks you to reload and re-read before signing. Changed terms are issued as a new revision with fresh notice, never edited in place, and after you sign, your document always re-renders from the stored snapshot you actually accepted.

Changes to a signed service agreement only count in writing (email is fine) agreed by both sides. Your signed agreement plus your quote and invoices are the entire deal for your project and replace any earlier conversation.

Questions about these terms: hola@parchalab.com or WhatsApp 248-954-9091. We reply within one business day.